Niche Intelligence

publicationfinder asked:


We develop terminology software for the medical, legal, and biotech industries. We are now looking to expand our focus and market more toward college students. Ideally, these would be medical and law students.

We are looking for Web sites and reference sources that could help guide us through this process. In other words, what are the best ways we can market our ‘niche’ terminology software to the appropriate college students? What methods and ideas seem to work the best?

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Theandysullivan asked:


I would like to begin marketing to patio homes and duplexes in the area. I am young and in the same position as many of these home owners and buyers. How would you recommend I get started in this niche market?

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fisher318 asked:


We have been doing online marketing for “real estate” clients over the past 4 years. I would like to branch off into other niche markets. Anyone have any suggestions as to what markets would be good to consider? Or maybe an exhaustive list of niche markets to explore?

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Noah M asked:


Our licensor has asked my company for our business model as it relates to two of our distributors that have exclusive selling rights for a niche market. Honestly, we are using these distibutors because they were recommended by the licensor — but I cannot say that. I am unsure how to convey our strategy other than the standard “Four P’s” approach. Does anyone have any insight here???

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